Targeted tools for every stage of the customer journey
A high-performance e-commerce site rests on solid foundations: up-to-date content, fluid navigation, frictionless conversion tunnel, well-mastered acquisition channels. Integrating the right applications into Shopify can support growth without weighing down day-to-day management.
Each of the solutions presented here plays a specific role in the customer journey: to increase visibility, encourage purchases, improve customer relations, optimize logistics or offer a variety of payment methods.
This selection is based on our hands-on experience of e-commerce. It brings together tested and validated tools for their effectiveness at every key stage, from the first click to customer loyalty.
Structuring and updating product content
Incomplete, illegible or obsolete product data sheets are a major obstacle to purchasing decisions. Two tools simplify their management and boost sales efficiency.
GemPages: create attractive pages without coding
GemPages is based on a visual editor that facilitates the organization of content. This system makes it possible to build pages that are more convincing, more dynamic and aligned with the brand image. Each element can be moved, modified and added intuitively.
Matrixify: time-saving content management
Matrixify offers a robust method for importing, exporting and mass-modifying products, pages, collections or metadata via Excel or CSV files. Ideal for large or multilingual catalogs, with total control over the data displayed.
Reinforce conversion with elements of trust
Converting a visitor into a buyer involves clarity, reassurance and personalization. Some tools make it possible to add these levers directly to the buying process.
Collect and display customer reviews
Avis Vérifiés, Judge.me and Trusted Shops value social proof. Reviews enrich product pages and reassure new buyers. Integration takes just a few clicks, with centralized management.
Axeptio: RGPD compliance and fluid user experience
Axeptio offers a clear interface for managing cookie consent. This system complies with directives while preserving the browsing experience, which is often penalized by illegible banners.
Doofinder: intelligent search engine
Doofinder improves the relevance of the results displayed and offers faster navigation. Thanks to intelligent suggestions, users can find the product they're looking for more quickly, thus limiting page abandonment.
Develop acquisition and loyalty
Visibility, commitment, follow-up: three essential pillars to boost sales over the long term. These tools optimize marketing actions and facilitate analysis.
Multiply contact points with Google
Google & YouTube Ads and Multifeeds for Google Shopping ensure that products are widely distributed. This multi-channel presence attracts more qualified, better-targeted traffic.
Precise performance monitoring
Kwanko Tracking and Easy Tag - GTM & Data Layer enhance campaign management. These tools detect traffic sources, measure conversions and adjust actions in real time.
Activate emailing and marketing automation
Brevo and Klaviyo trigger automated sequences: basket relaunch, post-purchase message, personalized newsletters. A stronger customer relationship without weighing down day-to-day management.
Managing customer service with AI without operational overload
Reactive, consistent customer service supported by artificial intelligence boosts customer loyalty. Automating certain exchanges with AI improves customer satisfaction, while lightening internal workflows and team workloads.
Baback: simplified returns processing
Baback automates returns management. The customer initiates his request via a dedicated interface, logistical information circulates more rapidly, and returns are chained together without friction.
Crisp and Gorgias: centralizing support channels
Incoming messages via email, chat or social networks are grouped together in a single interface. The support team gains in fluidity, and responses become faster and more consistent.
Streamline logistics and delivery options
The post-order process has a strong influence on the overall experience. Offering clear delivery options and ensuring proper follow-up improves customer retention.
Boxtal and Packlink: grouping together carriers
These platforms centralize several carriers (Colissimo, DPD, Mondial Relay, GLS...). Rate comparison, label printing and tracking are all carried out from a single dashboard.
DingDoong: store pickup and local delivery management
Ideal for retailers with physical points of sale or short sales channels. DingDoong organizes slots and adapts options to customer geolocation.
Shippingbo: complete supply chain management
With Shippingbo, deliveries are tracked in real time, inventories are synchronized and anomalies are detected upstream. Better visibility, better service.
Streamline and secure payment
Payment is the final step before conversion. Diversifying options reassures buyers and limits abandonment.
Integrating proven banking solutions
SystemPay, Paybox, Citelis, CM-CIC allow you to connect your store to a traditional bank. These solutions meet security standards.
Modernize your tunnel with PayPlug and Mollie
Simple interfaces, rapid integration and a seamless mobile experience: these solutions speed up order completion.
Offer flexibility with Alma and Fintecture
Alma offers 3x or 4x payment. A solution that encourages higher shopping baskets. Fintecture, on the other hand, triggers an immediate transfer, speeding up shipping..
Regulo: automated invoicing and reminders
Regulo makes it easy to generate invoices, send them automatically and track payments. Structured sales management connected to your business.
Build a high-performance, scalable and profitable Shopify store with Soledis
The choice of applications plays a key role in a company's performance. store Shopify. The key is to master their configuration, their impact on the user experience and their coherence with the overall digital ecosystem..
Soledis supports brands in the deployment of these solutions, with an approach focused on performance, conversion and profitability. Technical integration, parameterization and operational follow-up are handled by a specialized e-commerce team, transforming each tool into a genuine growth lever.
Want to optimize your store? Shopify ?
