Shopify accelerates again. We bring you THE big e-commerce news of the week.

What particularly caught our attention this year was the strategic shift towards B2B e-commerce, which is no longer a peripheral extension of Shopify. It's now a technological foundation in its own right, with tools, rules and experiences designed for professionals.

Here are the key points of this edition, which can transform your day-to-day business, unify your B2C and B2B activities, and ultimately accelerate your e-commerce performance.

B2B e-commerce: A strategic shift confirmed and confirmed

Shopify has clearly confirmed its ambition to become the benchmark e-commerce platform for B2B.

Key new B2B features, with several new native apps dedicated to B2B.

  • Merger of markets & B2B: centralized management with zone-specific rules (e.g. Europe vs. Asia).
  • Multi-catalogues: adapt offers by segment or market.
  • Automated intra-EU & UK VAT validation.
  • Threshold orders to manage minimum/maximum values per customer.
  • B2B gift cards can now be activated.
  • Advanced customization of B2B storefronts (theme, language, currency, tunnel).
  • Smoother ERP integration: Enhanced connectors for NetSuite, SAP, etc. make it easier to synchronize orders, inventory, invoices...
  • International B2B logistics: native support for DDP (duty paid), multi-entity and multi-currency.
 

Shopify becomes a complete tool for building a genuine B2B ordering portalmodern, automated and profitable. Soledis, the 1st B2B digital agency in Western France, designs, structures and deploys your B2B ordering portal on Shopify Plus, aligning it with your business challenges.

IA Shopify Catalog

Shopify Catalog is a structured product feed designed to make your items visible and usable by conversational agents and AI platforms.

Objective : Enabling your products to be discovered, recommended and purchased directly by AI agents as Perplexityvoice assistants, AI search engines, or other emerging interfaces.

👉 What's in it for you?

Your products become "AI-ready". Shopify automatically formats your data so that it can be understood and used by third-party AIs.

Greater visibility: Your articles can appear in AI conversations (e.g. "What's the best hammer drill?"), with a direct link to your store.

👉 Our role: to guide you in your use of AI, so that you are well referenced on these new sales channels.

AI & Sidekick: a true co-pilot for merchants

Shopify puts artificial intelligence at the heart of its product strategy.

AI becomes a Shopify mainstay with Sidekick, integrated intelligent assistant :

  • Creation of blocks and images produced by AI.
  • Native voice assistant on mobile.
  • Generation of customized sections via AI.

Design: Horizons redefines the retail experience

Shopify launches 10 new "Horizons" themes, entirely designed for performance, customization and speed.

New products :

  • More intuitive real-time editor.
  • Automatic generation of AI blocks.
  • Creation of reusable sections.
  • Add promo codes directly in the shopping cart.
  • Improved navigation for complex stores.
 

👉 Shopify Horizons makes it easy. We'll help you find a theme that's right for you, so you can create a memorable and intuitive user experience.

Development & API: more freedom, less code

  • Dev platform for creating no-code apps.
  • API available on POS.
  • HTML injectable components.
 

👉 Do you have a specific need? Discover our Shopify apps designed by our team of Shopify developers. Discover them here.

POS v10 payment: Omnichannel, unifying physical and digital commerce

  • Customizable wallpaper.
  • Shopping cart in real time.
  • Mixed order management.
  • Customer credit and SMS marketing consent.
  • Faster checkout, with integrated Apple Pay.
  • Improved fraud detection thanks to AI.
  • Support for fractional payments and customer credits.
 

👉 Our advice: connect all your physical & online contact points, with a fluid, secure experience, from purchase to loyalty.

Internationalization & advanced logistics

Shopify makes global selling easy with :

  • Managed Markets in deployment.
  • Multi-currency, multi-entity.
  • Automated management of taxes and customs duties.
 

👉 Do you sell internationally or plan to expand into new markets? We'll guide you through your expansion, integrating international complexity into a unified store.

Shopify accelerates. How about you?

AI, native B2B, omnichannel, instant personalization, internationalization... The platform is arming itself to meet the e-commerce challenges of today and tomorrow.

But all these innovations are only worthwhile if they meet your real business challenges.

  • You operate in B2B and are looking to digitize complex order circuits without sacrificing personalization.
  • Your company is growing internationally, and you need scalable, multilingual and tax-compliant tools.
  • Your teams are held back by manual tasks, cumbersome processes, or outdated technology.
  • You manage a multi-brand, multi-market, multi-entity catalog, and you aspire to simple, centralized, efficient governance.
  • You want to reconcile the physical and the digital with a modern, connected POS that's truly useful in the field.
 

That's where our support comes in Strategic, expert, human. We connect each Shopify innovation to your business reality, and build a solution that really saves you time, margin and clarity.

Do you have any questions about these new features? Let's talk!

Choose expert, committed and 100 % human Shopify Plus support.