Shopify e-commerce redesign for Adris, specialist in electric bikes and mountain bikes
Adris is a manufacturer specializing in sports and technical bicycles: vroad bikes, mountain bikes, electric bikes and equipment for enthusiastss.
Historically positioned on the B2B market, the company also wanted to structure its direct development with private customers, with a new e-commerce site and the opening of a physical store.
To accompany this evolution, a new Shopify site was designed and deployed, with a change of identity (formerly Adris Sport), a new domain name and a modernized shopping experience.
Project background & challenges
The existing site, developed under WordPress, no longer matched the brand's ambitions or the richness of its offering. The aim of the project was to create a new, more efficient and scalable e-commerce platformto support this new phase of development.
The choice of Shopify has won acclaim for its ability to offer :
a robust e-commerce base that's quick to deploy
setting up Shopify POS for the physical store
a seamless shopping experience for consumers
a flexible environment for connecting business tools
The project was also marked by a very short lead time (5 weeks)with the site fully online in just four weeks.
At the heart of the project also lay a major challenge: to offer a customized bike configuratorThis new feature allows users to build their own custom bike directly online, with a view of the options they have selected.
The project scope included :
the complete overhaul of the e-commerce site
the creation of a new digital identity
migration to Shopify Advanced
integration of a customized bike configurator
the connection with Cegid XRP Flex ERP
This new platform provides a solid foundation for Adris' future growth.
Results
The launch of the new site has provided Adris with an e-commerce environment in line with its development ambitions.
The site now offers :
a modernized shopping experience
a clear presentation of technical products
a configurator for bike customization
smoother flow management thanks to ERP connection
The e-commerce platform now supports the company's B2C development, while remaining connected to its business organization.
Solutions implemented
Our Soledis representative
Project Manager
FAQ
What types of Shopify projects do you support?
We are involved in the entire lifecycle of a Shopify project:
- Shopify website creation and redesign
- Site migration from Magento, Prestashop, Oxatis, Woocommerce or other CMS to Shopify
- UX/UI redesign and technical
- CRO analysis
- Projects Shopify Plus (B2B, international, high volume)
- Performance optimization (conversion, SEO, GEO, SEA)
In which sectors do you operate?
Soledis supports B2C and B2B brands from a variety of sectors on Shopify and Shopify Plus :
- Retail & Brands fashion, home, beauty, lifestyle
Example: Figura House (home textile products and high-end fashion), Musik Machine - Food & grocery
Example: Bastide du Laval (high-end grocery store) - Industry & B2B distribution (complex catalogs, order portals, customer accounts)
- Sport & specialized equipment
Example: Adris Sport - Garden, outdoor, tools, DIY
- Example: Outils.fr (tools & DIY)
- Health, well-being & parapharmacy
- Brands with a strong omnichannel dimension
(e-commerce, retail, click & collect, POS)
Why is it important to carry out an audit prior to an e-commerce redesign?
The audit enables us to take a step back from the existing situation, identify priorities and structure the project around concrete levers. In the case of Muzik Machine, this stage was used to secure the technical choices and steer the redesign towards actions of real value to the site and its catalog.
Do you work on Shopify projects all over France?
Yes. Although based in the West of France, our teams work with merchants all over France.
Are you a certified Shopify agency?
Yes, Soledis is an official Shopify Select Partner.
Our teams are certified Shopify and Shopify Plus and work daily on the platform, on B2C and B2B projects.
We constantly monitor product, technical and business developments in the Shopify ecosystem in order to design high-performance, sustainable solutions aligned with our customers' growth objectives..
