Sainte Marthe farm: un Shopify Plus at the service of a committed organic seed company
Visit Sainte Marthe Farm enters a new phase of growth with a new site Shopify Plus designed to combine performance, transmission and user experience.
Specializing in reproducible organic seeds, the company targets both private individuals and professionals, with a clear ambition: to structure its development on a European scale.
Project background & challenges
A long-standing player in the organic seed sector, Ferme de Sainte Marthe is strongly positioned to produce and distribute faithful, reproducible organic seeds. Its business has gradually developed around a hybrid B2C and B2B model, with logistics capacity enabling it to deliver throughout Europe.
With a substantial volume of annual orders and the recent opening of a physical location combining a grain store and an organic grocery store, the challenge was clear: to have an e-commerce platform capable of supporting this growth while enhancing the brand universe.
Migration from Octave to Shopify Plus is in line with this logic.
The choice of the CMS meets several structuring needs:
- centralize business management
- guarantee performance and scalability
- facilitate connections with existing business tools (ERP, CRM, logistics)
- support a multilingual strategy (FR / EN / DE)
We supported the customer on a complete scope:
- catalog and data migration
- UX/UI redesign
- SEO structuring
- setting up a connected application ecosystem
Results
The new site now provides Ferme de Sainte Marthe with a solid, scalable, performance-oriented base.
The benefits are many:
- smooth navigation despite a rich, structured catalog
- an educational user experience in line with organic values
- a platform capable of handling large order volumes
- simplified business management via a unified back-office
The site thus becomes a genuine growth lever, but also a transmission tool: advice, content and support enrich the experience beyond the purchase.
Marketing performance
SEO support was deployed right from the redesign stage to lay a solid, lasting foundation.
Actions implemented :
- strategic SEO audit
- optimizing catalog structure
- work on content and business semantics
- long-term support
The aim: to boost visibility on queries related to organic gardening and seeds, while supporting growth in qualified traffic.
Our UX & UI expertise
The aim of this redesign is to offer an online space that enhances both the producer's role and place of productionwhile offering a smooth, human sales experience.
In addition to the online store, the site cultivates a a genuine link between producer and buyer Growing tips, detailed explanations, product reviews, information on watering and use...
A platform that informs, supports and transmits the values of organic and local food.
In terms of design, we wanted to extend the brand's visual universefrom packaging to the digital platform. Visit natural colorsthe typefaces with traditional charm and pencil illustrations evoke nature, craftsmanship and know-how. Each graphic detail tells a story: that of passionate producers, close to their land and to those who cultivate it from afar.
Particular attention was paid to the product menu The sober, clear and efficient design welcomes up to four depth levels without ever losing the user.
From pictograms accompany navigation to easily distinguish seeds, bulbs and plantsto avoid confusion and make the experience fluid and intuitive.
The partners involved
Brevo
A complete multi-channel emailing & relationship marketing tool
Crisp
Online chat and customer relations
Boostmyshop
Inventory and logistics optimization
Sellsy
CRM, Sales, Invoicing software...
Our Soledis advisors
Key Account Business Developer
Project Manager
Webmarketing Project Manager
Shopify Plus FAQs
1 - What is Shopify Plus?
Shopify Plus is an advanced version of the Shopify platform, designed for growing businesses and brands. It offers additional features, greater scalability and dedicated support.
2 - What are the advantages of Shopify Plus over Shopify?
Shopify Plus allows you to sustain your growth with the same subscription:
- Number of users, number of stock locations, POS, ...
- Reserved functionalities, especially for B2B management, advanced automation, unrestricted API
- Premium support (advanced support, expert consultants).
3 - How can Soledis help me with Shopify Plus?
Soledis offers its expertise in the Shopify Plus platform for the creation, redesign and customization of your store, Webmarketing support, support, development of customized Apps, training... to help you make the most of Shopify Plus and support your growth.
4 - What types of Shopify Plus online stores can you create?
We create customized stores for a wide range of sectors: equipment, fashion, food, health and much more, for B2C and B2B, manufacturers, merchants and retailers.
5 - Does my sales volume justify the investment?
Shopify Plus is ideal for businesses with high sales volumes and growth targets, starting at ā¬1.5 million in annual sales. Shopify Plus helps you grow.
6 - Can I manage several stores with my Shopify Plus subscription?
Shopify Plus allows you to extend your brand across several dedicated stores with the same layout, for example, to address your markets, B2C and B2B customers in a personalized way.
7 - Can my operations benefit from automation?
The platform offers automation tools such as Shopify Flow, enabling you to automate back office processes (order processing, stock alerts, notifications ...) or on-site processes (product recommendations, discounts ...).
